You're invited to the Independent Agency

SXSW FYP Experience

RSVPs Closed

You're invited to the Independent Agency

SXSW FYP Experience

RSVPs Closed

What is the TikTok Agency Series?

The TikTok Agency webinar series is specially designed to help your agency onboard to the TikTok platform. These webinars aim to give you the skills and confidence to use TikTok to reach the audiences your clients want to reach and to get the results you want to see from advertising.

From a step-by-step guide to setting up your agency Business Center to top tips on pitching TikTok to your clients, this is a webinar series not to be missed!

What is the SXSW FYP?

TikTok's Independent Agency Team is hosting an invite only, one of a kind 2-day immersive experience before SXSW kicks off!

When: March 9th and March 10th

Where: The Hanover Republic Sq, 303 W 5th St, Downtown ATX

What: A "how to" for up leveling your creative, creator, and measurement strategies to innovate and drive better business results.

Programming will range from thought leadership geared toward senior clients, to workshops for those guiding the business daily.

Agenda*

March 9th (1PM-5PM)

1 pm

Event Opens

Check in and visit a workshop or 2 before the sessions start!

2pm

Programming Kick-Off (TikTok Live, 44th Floor)

Hear from the Head of Independent Agencies, Val Bartlett, on major agency trends, our POV on platform excellence, and an overview of what to expect from our 2 day event!

2:40pm

How TikTok Has Transformed the Agency Business Model (TikTok Live, 44th Floor)

TikTok APM Nic Schrader and Chris Robinson, Senior Director of Social from Assembly, will discuss agency transformation in the era of TikTok.

3:15pm

Case Study: Driving Lead Gen on TikTok (Spotlight Sessions, 45th Floor)

TikTok APM Justin Liut and Phil Weeker from Union Square Media will discuss best practices for driving lower funnel objectives, like lead gen, on TikTok!

3:20pm

TikTok is Entertainment (TikTok Live, 44th Floor)

Social? Entertainment? Both? This is TikTok's market position and how it is revolutionizing the way people consume content. Discover the many ways TikTok ads drive engagement and loyalty and how TikTok compares to other entertainment platform with Team Lead Jazmin Thadani.

4pm

Multitouch Attribution (TikTok Live, 44th Floor)

TikTok Product and Measurement experts, Bahar Bozdogan and Casey Hamlyn talk with Ron Jacobson and Ashley McAlpin of Rockerbox to talk about the right strategies that will prove TikTok delivers for your clients.

4pm

Get to Know TTCX (Spotlight Sessions, 45th Floor)

TikTok TTCX lead Grace Sarosdy and TTCX PMM Minh Do chat with Platform Partnerships Lead Emma Henry from powerhouse creative shop Quick Frame, on why TTCX is the best program for outsourcing demanding creative requirements.

4:40pm

Panel Chat: The Courage to Be Real (TikTok Live, 44th Floor)

APM Taylor Roy and Product expert Michelle Zhou from TikTok lead a lively discussion on "how to" full funnel with agency partners from Ovative, Nicole Luczynsk, Sr. Manager, Digital Media, Troy Neidermire, VP, Measurement and Enabling Solutions, and Christine Petretta, Sr. Director Retail & Brand Marketing, from TikTok superstar brand, COACH.

5:15-7pm

Rooftop Cocktail Event (11th Floor, Rooftop)

Networking event with special DJ, TikTok creators and best-in-class agencies and brands!

ALSO....

All-Day

Workshops On-Demand (Gimme The Tea, 45th Floor)

Meet our measurement and product partners, leadership team, creative/creator partners, acing the auction experts, and TTCX agencies for hands-on demos and more!

All-Day

Networking and TikTok Live Screening (Sound On, 45th Floor)

Network with event attendees, connect with TikTok experts and watch mainstage events.

March 10th (9AM-1:30pm)

9 am

Event Opens

Grab coffee, check-in and visit a workshop or 2 before the session starts!

9:30am

Building a Next Level Creator Strategy (TikTok Live, 44th Floor)

TikTok Creator Strategy Lead Andrew Banis will share a 201/301 on driving creator success on TikTok.

9:30am

Case Study: eComm solutions (Spotlight Sessions, 45th Floor)

TikTok ADM Aubrey Gutierrez and Product experts Joe Bourque and Michelle Zhou deep dive into case studies that demonstrate the most performative approach to delivering against eComm objectives.

10:10am

Excellence in Partnership (TikTok Live, 44th Floor)

TikTok APM Lee Bryant and Carly Carson, Head of Integrated Media from PMG, will talk about how they're partnering with TikTok and brands like Nike, Gap and others to reimagine the digital playbook!

10:45am

Partner Spotlight: PPS Now (Spotlight Sessions, 45th Floor)

Bar Bruhis, VP of Revenue, from KnoCommerce, Daniel James, CEO from Performance Mint and Chris Hall Senior Marketing Manager at Bruce Bolt talk with TikTok Measurement Partners Deep Shah and Sami Rabb, and APM Max Slavin about the power of PPS and how it's disrupting and transforming attribution models.

10:50am

The Evolution of Creative on TikTok (TikTok Live, 44th Floor)

Creative Agency Partnerships Lead Allison Micelli will take us from the era of sound on to today where creative trends are driving success like never before!

11:30am

Panel Chat: The Evolution of Creativity + Community on TikTok (TikTok Live, 44th Floor)

Sr. Dir. Client Strategy Meghan Crowley from Tinuiti and VP, Integrated Marketing Patrick O'Keefe from ELF talk to APM Casey Nicholas and Creative Agency Partnerships Lead Allison Micelli about how this brand has set the gold standard for success on TikTok! It's a must see "how to"!

12:10pm

Panel Chat: Driving App Engagement (TikTok Live, 44th Floor)

VP, Growth Marketing Mansi Sharma of MyFitnessPal and Jenny Howell-Stiles, Dir. of TikTok Marketing at Power Digital Marketing and Rob Jewell Chief Growth Officer GO at Power Digital Marketing, have partnered with TikTok APM Justin Gerber to drive app engagement at scale and they're here to tell us how!

12:50pm

Panel Chat: Digital to IRL (TikTok Live, 44th Floor)

Hear from VP, Digital Marketing David Savini and Courtney Landolfe, Sr. Manager Digital Marketing of J. Crew and VP, Client Delivery Lauren Miller Kepler as they chat with APM Ellie Hampton on how they worked with TikTok, to drive offline results.

1:20pm

Event Close

Quick wrap with Head of Independent Agencies, Val Bartlett and Strategic Agency Partnerships Lead, Eileen Crossin

ALSO....

All-Day

Workshops On-Demand (Gimme The Tea, 45th Floor)

Meet our measurement and product partners, leadership team, creative/creator partners, acing the auction experts, and TTCX agencies for hands-on demos and more!

All-Day

Networking and TikTok Live Screening (Sound On, 45th Floor)

Network with event attendees, connect with TikTok experts and watch mainstage events.

*Agenda subject to change

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Discover how the best creatives connect brands to audiences, even on modest production budgets.

Embark on a step-by-step creative adventure exploring various story angles, an array of production approaches and TikTok native features.

Get to grips with emerging trends and best practices to inspire endless streams of quality, high-performance, original content you can create.

Discover how the best creatives connect brands to audiences, even on modest production budgets.

Embark on a step-by-step creative adventure exploring various story angles, an array of production approaches and TikTok native features.

Get to grips with emerging trends and best practices to inspire endless streams of quality, high-performance, original content you can create.

RSVPs Closed

*This is NOT an invite, this is an intent to save the date to join us for our SXSW experience. Invites for the event will be sent out the week of 2/14, based on availability.

RSVPs Closed

The SXSW FYP for Independent Agencies - Event Invite